For smaller boutique agencies can the attention of big brands is difficult, and working with the likes of Coca–Cola and store small group wanted to find a way to help themselves and other large customers that measure the size, formed the collective hero, a select group of organizations from a wide variety of disciplines.
“We believe that the model of the Agency of the future is a collection of small, who have different skills can work together, without necessarily hold in some of the bureaucracy for goals quarterly revenue, a suffocating little creativity and objectivity when it comes to promoting the best ideas.
Visual Podiums is an extension of the Agency‘s offering valet parking podiums and their desire to help, more attention to smaller shops and “stereotypes about the size really matters in marketing to dissipate,” “Large organizations have no monopoly on good ideas.”
In this sense, the collective heroes. Ratified the collective, a network of boutique agencies and start ups of the Group of heroes. The hope is to take some of the work on trademarks, looking after reliable stores, smaller.
“If some people who can do that heavy lifting and reliability that we create, then helps, unity of economy and innovation at the level of small businesses, where usuallybegins,”
Hero group was also behind the campaign of last year, the brand manager for work with smaller stores. After how to they had expressed frustration in dealing with larger commercial plant last year in the Masters of Marketing Conference, was the team hero with the campaign.